The phrase ‘feeling blue’ is thought to date back to when a returning naval ship flew a blue flag and bore a blue stripe on its hull if her captain had died during a voyage. There is also a brighter version of navy blue, created by Crayola. Consequently it is serene and mentally calming. Sign up to find out more in our Healthy Mind newsletter. You are friendly, yet you are at your most comfortable in the company of close friends. What Newton himself began was then continued by Goethe and later developed by Eva Heller.Today, universities around the world analyze the relationship between color and marketing. Green. The psychology of color plays a huge role in how modern day consumers view your brand and make purchasing decisions. We’ve spent years studying color psychology — and we’ve seen surprising results. According to color psychology : Blue is described as a favorite color by many people and is the color most preferred by men. Where red is the color of the body, blue evokes the mind. Navy Blue, at the time of its first use in 1748 in the British Navy, it was actually referred to as marina blue. I wonder what this sudden interest in dark blue is all about. 2015;6:368. doi:10.3389/fpsyg.2015.00368, Ⓒ 2021 About, Inc. (Dotdash) — All rights reserved. Colors have qualities that can cause certain emotions in people. The Psychology of the Color Blue. It is sincere, reserved and quiet, and doesn't like to make a fuss or draw attention. They care more about their own personal taste rather than the opinions of others, however this does depend on the shade of blue. Blue Color Meaning - Personality & Psychology What’s the meaning of blue, what does it symbolise, and what does it say about your personality if it’s your favorite color? Associated with clear sky and clean water, blue is often used as the opposite color of red in competitive context. This color is one of trust, responsibility, honesty and loyalty. Serene and calming, it is the color of clarity and communication. Enhances human metabolism, increases respiration rate, and raises blood pressure. While you may not exhibit all the character traits of a personality color blue as listed here, if this is your favorite color you will find yourself somewhere in the description. Honest, sincere, trusting and trustworthy, you have a strong desire to be trusted by others. Hormones are released to your thyroid, thus triggering emotions that affect your behavior. Ever wonder what your personality type means? Not really. The following infographic takes a glance at the responsible and reliable nature of blue branding, from its positive and negative meanings and use around the globe to its effect on brand storytelling . It’s now often used in corporate logos, making its connection to business and especially to the tech industry somewhat inherent in … Colors can also enhance the effectiveness of placebos. The color was also soon adopted by other navies around the globe. Cobalt blue is a powerful and beautiful color. Every shade of blue evokes a different emotion. What color psychology really means and how it works “Color psychology is the study of hues as a determinant of human behavior. Dark blue suggests, seriousness, conventional and professionalism. Your primary logo color is blue, the king of colors. Blue has different color shades into it that create a different set of emotions with it. Blue is a primary color that seems to be universally loved. It calms hysterical people, helps with insomnia and is also said to solve the problem of people suffering from impotence. Think trees and money. Color psychology is the theory that colors can affect how you feel, think and act. Let’s dive into blue color psychology further. Where red is the color of the body, blue evokes the mind. This color, above all things, inspires tranquility, promoting relaxation both mentally and physically. It is linked to the throat, neck, hands, and arms. Blue objects do not appear to be as close to us as red ones. Color influences perceptions that are not obvious, such as the taste of food… Color can indeed influence a person; however, it is important to remember that these effects differ between people. by Hailey van Braam; October 9, 2020; Around the world, when people are asked what their favorite color is, one answer tends to leap out far and above the rest: the color blue. Newton also found that each color is made up of a single wavelength and cannot be separated any further into other colors. This guy got it right☺, Nail on the head, cerulean, azure, electric. What’s going to follow is a comprehensive guide on the impact of color psychology on your landing page conversions. Blue is a primary color on the additive (Light) RGB and subtractive (Paint) RYB color models. It makes me feel like I am good enough." According to color psychology studies, blue has been shown to be the most common favorite color among the world’s population and is particularly preferred by men. You may also find you exhibit some of the negative traits, particularly when you are stressed. You spend a great deal of time thinking, you think before you act, not naturally spontaneous or impulsive. Blue objects do not appear to be as close to us as red ones. Blue color psychology Ranging from teal to navy to indigo and more, the color blue tends to be perceived in different ways depending on the shade. Elliot AJ. They will not marry a foreigner or live abroad. The blue color is also associated with happiness. Color psychology- Blue⁣ ⁣ Blue represents peace and trust. In general, my favorite color is a light pink and has been since I was little. Feeling the Blues Strong blues will stimulate clear thought and lighter, soft blues will calm the mind and aid concentration. Think about it – as delicious as blue cheese may be, you know those veins of color come from mold. I tend to be naturally drawn to this color; I believe because it is the color of my aura. Yet as a cool color, blue can sometimes seem icy, distant, or even cold. Red tends to bring intensity and energy to the color, while blue brings relaxation and stability.” Associations with Purple. Verywell Mind uses only high-quality sources, including peer-reviewed studies, to support the facts within our articles. While numerous specialties have normal colors utilized, for example, blue for medicinal services, you don’t generally need to take after the principles. Blue color psychology Ranging from teal to navy to indigo and more, the color blue tends to be perceived in different ways depending on the shade. She's also a psychotherapist, the author of the bestselling book "13 Things Mentally Strong People Don't Do," and the host of the Mentally Strong People podcast. How does blue make you feel? It was nearly one hundred years later in 1840 when the name Navy Blue was assigned to the shade. Article by Hans Rientjes It’s a color often used in the emergency services and in hospitals which promotes calm and trust. Pantone's Color Theory and Color Psychology publications are a valuable resource for designers, artists and color enthusiasts. Blue is independent, it is more of a leader rather than a follower, likes organization and is professionally minded. Blue can be rigid and finds change difficult, change is possible but it can be a slow process. According to color psychology, people with blue personality want to … Blue is the least commonly occurring color in food. Color Psychology: How Color Meanings Affect You & Your Brand Therefore, you should contemplate what the “perfect” blue is for your brand. Blue is a masculine color; according to studies, it is highly accepted among males. The color psychology of green. ), could shed more light on individual personalities. The psychology of color as it relates to persuasion is one of the most interesting — and most controversial — aspects of marketing. The color psychology of blue. It is the colour of clear communication. Time and again in research, blue is the world's favourite colour. (Check out this article to learn more about the color blue in marketing). It must be noted that there is a great difference between color psychology and color symbolism. Some col… The context of color can be understood to be color symbolism whereas the psychological properties of color is associated with moods of people in general. But blue – the colour of enervating summer skies – can also calm and soothe. Normally the clear blue sky gives that feeling of happiness and friendliness towards the user. For example: My favorite color was red when I was a child up until sometime around 4th or 5th grade, and it’s been different variations of blue for the most part since then, The blue personality is almost entirely accurate, but I still have some traits from red: passionate (though mostly in just a few areas, which might be part of the blue personalities’ interest in a narrow band of things), I fall into the trap of instant gratification (though I am almost the complete opposite of implusive), competitive in large part, and I like to be the center of attention (but only around close friends). When I was a child, my favorite color was red and those attributes were very strong in me as well when I was very young. What’s going to follow is a comprehensive guide on the impact of color psychology on your landing page conversions. You prefer to be in the back ground, not drawing attention to yourself. The color blue makes me feel calm, quiet, reflective, and strong. Here's a guide on everything you need to know about color theory for your marketing, sales, and service flywheel. I’m addicted to cobalt blue. Orange: Orange hues are bright, fun and energetic. Technology companies and large corporations lean towards blue’s steadfastness and security. Blue Color Psychology: Why It’s Popular In Website Design Lighter, brighter shades show a stronger interest in appearance and being unique, they value being different. Chess may have its "black vs. white" color scheme, but for video games it's often "red vs. This color, above all things, inspires tranquility, promoting relaxation both mentally and physically. Read our, How the Color Black Impacts Moods, Feelings, and Behaviors, Effects of the Color Purple on Mood and Behavior. For example, deep red hues are associated with passion and energy, whereas cool blue shades are considered calming and serene. Every time you see a color, there’s a chain of reactions taking place within the hypothalamus in your brain. Most all shades of blue, but my favorites are navy, cobalt, and cyan. I am a big fan of lighter rich shades of blue myself, especially cyan when combined with darker colors. Further experiments demonstrated that light could be combined to form other colors. At Help Scout we believe the problem has always been depth of analysis. There is also a brighter version of navy blue, created by Crayola. I like going online to gaze at sapphire stones and blue diamonds. Associated with energy, war, danger, strength, power, determination as well as passion, desire, and love. For example, red or orange pills are generally used as stimulants. The basic “popular” colors such as red and blue stay high on most people’s lists but preferences to other colors such as yellow, green and others tend to change a lot. I recently stumbled across a color called turcyan which looks like a combination of turquoise and cyan. Blue is often used to decorate offices because research has shown that, Blue is one of the most popular colors, but it is one of the. Brown. One of the most basic distinctions is between warm colors and cool colors. Their decision making is inward focused with a serious nature. It’s persistent and determined in its pursuits. The color yellow represents optimism and youthfulness, and is often used to grab attention. Light Blue – Linked to healing, creativity, freedom, tranquility and calmness. “Color psychology is the study of how color affects our emotions and behaviors. Learn which top brands have used the psychology of colors in their branding. There is a strong connection between color and personality traits, so yeah often favorite colors do change, and for some people their personalities maybe more of a combination of two or more colors, or perhaps a different shade. Navy Blue, at the time of its first use in 1748 in the British Navy, it was actually referred to as marina blue. — sunset707, "I love blue because it's the color of the ocean and the sky. Green logo design by Lvasquez. The Color Blue The color blue is the color of trust and responsibility. Color psychology is the study of hues as a determinant of human behavior.Color influences perceptions that are not obvious, such as the taste of food. These people need order and system in their lives. I searched for “color psychology” in Google Scholar, and it returned 2,480 studies. Using blue in branding, advertising, and product design can help capture all the positive qualities of the color. On a color wheel, warm colors go from red-violet to yellow, and the rest are cool. The blue color is also associated with happiness. While some people find blue to be a sad or somber color, others may interpret it as peaceful or inspiring. This is a complex color that can influence us in many ways, so let’s start exploring the psychological effect of the color blue. For me, blue is the color of sincerity, inspiration, and spirituality. It hates confrontation, and likes to do things in its own way. However, when blues are deep and intense this internal reflection changes. The blue personality type is very similar to the melancholic personality type.. How Does the Color Red Impact Your Mood and Behavior? This guide will serve as a good read for both designers and marketers. Color psychology- Blue⁣ ⁣ Blue represents peace and trust. It was nearly one hundred years later in 1840 when the name Navy Blue was assigned to the shade. I’m definitely a blue person. Many bedrooms are blue because it's calm, restful color. You like things to be tidy and organized, everything in its place. 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